Most marketing fails for one of two reasons

The wrong brief or

The wrong team executing the plan

Welcome to The Good Brief

Helping you uncover the right marketing opportunities and to execute with the right expert talent

Meet Rob, Founder and Director of The Good Brief

After 20 years at Nike, Cadbury, CUB and Cotton On I’ve led global marketing efforts that are clear, cut through and drive tangible results.

The Good Brief exists to make sure you are investing in the right marketing opportunities with the right individuals and teams.

Get in touch 
Marketing is one of the most unregulated industries in the world. The risk of bringing in the wrong expertise is real and more common than anyone admits. It's also really hard to get clear on business and brand priorities when the jobs to be done are endless. This is where I come in. I will diagnose the actual problem, then build the right model around it and deploy the right people for the job.

From diagnoses to delivery

Step 01

Initial Engagement

A 30 minute conversation to understand your challenges and assess whether I can help. No pitch, no pressure.

30 min call

Step 02

Discovery

Once we're aligned, I go deep. Through interviews, workshops and research I uncover the prioritised challenges and opportunities. This is where 20 years of pattern recognition pays off.

Interviews + Workshops + Research

Step 03

Plan Recommendation

I translate discovery into a clear, prioritised marketing plan with honest recommendations on what needs to happen, in what order, and what resourcing it requires.

Strategic Plan + Resourcing

Step 04

Talent Identification + Briefing

I build the right team for the job. Drawing on a network of specialists developed over two decades, I match the right expertise to each challenge and brief them to deliver.

The Black Book

Step 05

Project Management

I facilitate the end to end process and remain accountable for the outcome. You always know where things stand and why.

Accountable end to end

The marketing mix is vast. The right move for your brand is specific.

YOUR BRAND

I work out exactly what your brand needs, bring in the right people to deliver it, and stay accountable for the outcome. All the expertise of a senior marketing team, none of the hiring risk.

Before The Good Brief

  • The Typo Rebrand Plan

    Complete revolution of the Typo brand including positioning, customer segmentation, branding and fit-out

  • Nike Running Brand Leader

    Strategic Marketing lead for Nike Running in Australia and New Zealand for 7 years

  • The Beer Plan

    Carlton Dry’s vision was to become the Red Bull of Beer. Strategy, creative development, planning and execution

  • A sneaker icon

    Celebrating the history of one of Nike’s most famous sneaker franchises Air Max. Brand strategy and execution across the Pacific region

  • Lollies for Grown Ups

    A complete strategy reset and relaunch of Pascall Lollies across ANZ

Get in touch

Send me a note. I'll take the time to understand where you're at and give you an honest read on whether I can help. No pitch, no pressure. Just clarity.

Contact here