Your marketing problem probably isn't your team.
It's almost never the people — it's the diagnosis. I embed with your marketing team to find the real problem, then coach them to fix it. Big-brand leadership, at a fraction of the cost and risk of a senior hire.
Sharpen your brand's growth levers, then build and educate your marketing team to own them.
Getting clear on your marketing priorities is harder than it sounds. When you're running the business, the jobs to be done are endless and everything feels urgent, so the real priorities get buried. And marketing is one of the least regulated industries out there, which makes bringing in the wrong expertise both easy and expensive.
That's where The Good Brief comes in. I diagnose the real problem, build the right model around it, and coach your team to solve it. The capability stays in your business, not mine.Meet Rob Elder, founder and director of The Good Brief
I spent 20 years inside brands like Nike, Cadbury and CUB. Long enough to learn that most marketing doesn't fail on execution. It fails on diagnosis. The problem is almost never the people; it's that no one stopped to work out what the real problem was.
So I don't parachute in and do your marketing for you. I get inside your team, find what's actually holding growth back, and coach your people to fix it, so the expertise stays with you after I leave, not with me.
Hear from our Clients
“Rob's extensive industry connections and experience are so evident in his ability to identify ProFeet's problem(s) and clearly articulate a plan, timeline and budget to achieve it. We now have a brand framework to use operationally each day! Highly recommend.”
— Shane, Founder and Director of ProFeet Footwear
“From day one, Rob took the time to understand who Tribe are and exactly what we were trying to achieve. He cut out the noise and didn't try to move us in a direction we didn't want to go. He simply listened, understood the Tribe brand, and delivered exactly what we were looking for.”
— Jamie, Director and founder of Tribe Financial
“Rob is an excellent operator with a brilliant strategic mind. We loved working with Rob, and he has a great ability to get into the weeds of your business and brand in order to drive maximum impact.”
— Cam & Elise, Co-Founders and owners of Zorali outdoor clothing
“Rob brought clarity and momentum to Chook exactly when we needed it. Sharp, calm and genuinely invested in the business. He helped us see our brand more clearly and gave us a plan we could get moving on with confidence.”
— Tim, Founder and Director Of Chook ChickenBefore The Good Brief
Get in touch
Send me a note. I'll take the time to understand where you're at and give you an honest read on whether I can help. No pitch, no pressure. Just clarity.