When everyone looks the same it’s hard to stand out

Helping brands cut through with impact in a highly cluttered marketplace

The Good Brief brings 20 years of global marketing expertise to help B2C brands build strategic clarity, develop breakthrough creative, and create momentum in cluttered markets.

Brand & Marketing Advisory

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Our Services

Brand Strategy

From positioning to identifying your customer priorities - we will help you get clear on your unique point of difference in the market.

Creative Development

We curate the best creative talent, build compelling briefs, and develop breakthrough creative platforms that create lasting impact.

Brief Training

Review, educate and empower your teams to write strategic briefs that set creative partners up for success.

Project Support

Access a roster of diverse and experienced marketing experts to support your team project needs.

About Us

From Stuck to Clear, From Blending In to Breaking Through

Good brand strategy is the difference between commodity and market leader. Get unstuck, find your edge, and build a lasting creative platform for your brand.

Before The Good Brief

  • The Typo Rebrand Plan

    Complete revolution of the Typo brand including positioning, customer segmentation, branding and fit-out

  • Nike Running Brand Leader

    Strategic Marketing lead for Nike Running in Australia and New Zealand for 7 years

  • The Beer Plan

    Carlton Dry’s vision was to become the Red Bull of Beer. Strategy, creative development, planning and execution

  • A sneaker icon

    Celebrating the history of one of Nike’s most famous sneaker franchises Air Max. Brand strategy and execution across the Pacific region

  • Lollies for Grown Ups

    A complete strategy reset and relaunch of Pascall Lollies across ANZ

Get in touch

Send us a note. We'll talk about where you’re at and whether The Good Brief is the right fit to help you. No pitch, no pressure—just clarity on your next steps.

Contact us